The Gawa blog.
Frameworks, benchmarks, and teardowns for B2B performance marketing. Written for VPs and CMOs at $2M–$75M ARR companies. Filter by service.
Why B2B Growth Stalls at $10M ARR — and How to Break Through
Most B2B companies hit a growth wall at $10M ARR. Here’s the diagnosis, the data, and the execution framework to break through it.
ReadWhy Are My B2B Leads Not Converting to Sales?
If your B2B leads are not converting to sales, the problem is almost never the leads themselves. It is one of three structural issues: the leads are not actually qualified for what you sell, the handoff between…
ReadWhat Is a Good ROAS for B2B Google Ads?
A good ROAS for B2B Google Ads is not a single number — and applying an ecommerce benchmark to a B2B account is one of the most expensive mistakes a mid-market marketing team can make. The right target depends on your…
ReadHow Much Should B2B Companies Spend on Google Ads? A Budget Guide by Revenue Stage
There is no universal answer to how much a B2B company should spend on Google Ads. But there is a framework — and most of the generic advice online ignores the variables that actually determine the right number: your…
ReadWe Audited 20+ B2B Google Ads Accounts. Here’s What We Found.
Over the past year we have audited more than 20 B2B Google Ads accounts across mid-market companies spending between $10,000 and $150,000 per month on paid search. The accounts came from different industries, different…
ReadFull-Funnel Attribution for B2B: How to Connect Your Marketing Spend to Closed Revenue
Most B2B marketing teams are making budget decisions based on incomplete information. They know which channels generated leads. They do not know which channels generated revenue. The gap between those two statements is…
ReadWhy Your Google Ads Are Underperforming (And Your Landing Page Is to Blame)
Most Google Ads troubleshooting starts in the wrong place. Teams audit their keywords, review their bidding strategy, test new ad copy, and reconfigure audience targeting — and then wonder why performance still hasn’t…
ReadWhat Tariffs Mean for Your B2B Marketing Budget in 2026 — And How to Respond
The tariff environment in 2026 is creating a pressure point that most B2B marketing teams haven’t faced before: budget scrutiny is intensifying at exactly the moment that paid media costs are rising and buyer confidence…
ReadHow to Build a Scalable Lead Generation System for B2B SaaS
Most B2B SaaS companies don’t have a lead generation system. They have a collection of tactics — a Google Ads campaign here, a content calendar there, an SDR sending sequences — operating independently without a shared…
ReadB2B Marketing Benchmarks 2026: CAC, CPL, and Conversion Rates by Channel
Benchmarks are the most searched and least reliable data in B2B marketing. Every platform publishes industry averages that conveniently make their channel look favorable. Every agency report is a lead generation tool…
ReadWhat Is a Good LTV:CAC Ratio for B2B SaaS? (And How to Calculate Yours)
If there is one ratio that separates B2B SaaS companies with sustainable growth from those burning through capital without building equity, it is LTV:CAC. Lifetime Value to Customer Acquisition Cost. Every investor asks…
ReadWhy Page Load Speed Is a Growth Problem, Not a Tech Problem
Most mid-market B2B companies treat page load speed as an IT ticket — something to hand off to a developer when a site feels sluggish. That framing is costing them pipeline. Page speed is not a technical detail. It is a…
ReadChatGPT Ads: Everything B2B Marketers Need to Know in 2026
On February 9, 2026, OpenAI began serving ads inside ChatGPT for the first time. It is the most significant new advertising surface to launch since Meta opened its platform to performance advertisers — and the…
ReadBeyond Smart Bidding: Creative Ways to Use AI to Optimize Your PPC Campaigns
Every mid-market B2B company running paid search in 2026 has access to the same AI bidding algorithms, the same audience signals, the same automated campaign types. If your competitive advantage in PPC is Smart Bidding…
ReadThe 7 Growth Bottlenecks Killing Mid-Market B2B SaaS Companies (And How to Break Through)
Most mid-market B2B SaaS companies don’t stall because of bad product. They stall because the systems built to get them to their current revenue level were never designed to take them further. The go-to-market motion…
ReadThe Dark Funnel: How to Influence B2B Buyers You Can’t Track
Most B2B marketing teams are optimizing for the buyers they can see. Click data, form fills, session recordings, UTM parameters — the entire modern martech stack is built around tracking visible behavior and attributing…
ReadHow to Scale Paid Media Without Scaling Waste
Scaling paid media sounds straightforward: if a campaign is working, put more money behind it. In practice, most mid-market B2B companies hit a wall fast. ROAS drops, CPL climbs, and the board wants to know why doubling…
ReadWhy Your Conversion Rate Is Lying to You — and How to Fix It
Most mid-market B2B teams have a conversion problem they’ve misdiagnosed. They see a low conversion rate and immediately reach for the obvious levers — change the button color, rewrite the headline, run an A/B test…
ReadSEO vs. GEO: What Mid-Market B2B Companies Need to Know in 2026
For years, the growth playbook was simple: rank on Google, drive traffic, convert visitors. SEO was the backbone of organic acquisition for mid-market B2B companies. But 2026 has introduced a second game running in…
ReadWhy Your Growth Strategy Is Stalling—and the Metrics That Will Fix It
If growth has plateaued, the problem often isn’t effort—it’s focus. Many teams are optimizing for metrics that don’t actually drive the business forward—and in a world where leaky funnel attribution is getting harder to…
ReadFrom Clicks to Customers: Fixing the Leaky Funnel in a Privacy-First World
The days of perfect attribution are gone. Between tracking restrictions and cookie deprecation, marketers are facing a new reality: less visibility, more guesswork. If your growth strategy is stalling because the team…
ReadAI-Powered Growth: What Actually Works in 2026 (and What Doesn’t)
AI has officially moved from experiment to expectation. But while every tool promises exponential growth, only a handful of use cases consistently deliver measurable ROI. And none of them work if your growth strategy is…
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