B2B Marketing

Name: Gawa Growth Marketing Services
Brand: Gawa Growth
Rating: 5.0 (37 reviews)

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The Best B2B Marketing Agency

Most B2B SaaS marketing teams are generating activity, not pipeline. Spend is running, dashboards look fine, and sales is still asking where the qualified opportunities are. We fix that. Gawa Growth specializes in B2B SaaS demand generation — connecting paid search, paid social, and SEO to the SQLs and closed-won ARR your CRM actually cares about.

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Industries We Serve

Purpose-built for specific B2B SaaS verticals.

Same pipeline-first approach across every vertical — but the keywords, buyer titles, and buying cycles are industry-specific. Pick the page closest to your category.

Vertical

Healthcare

Healthcare SaaS, medtech, and digital health buyers. VPs of Marketing at EHR, RCM, telehealth, and clinical workflow companies who need pipeline, not awareness.

Explore Healthcare →

Vertical

HR Tech

HR SaaS, workforce, employee engagement, and compliance training platforms. CHROs, VPs of HR, and L&D leaders deciding which tools win the budget.

Explore HR Tech →

Vertical

Dental

Practice platforms, dental imaging, patient comms, and DSO marketing. Software companies selling into dental groups, not dentists themselves.

Explore Dental →

Vertical

MedTech

Medical devices, digital health, diagnostic software, and clinical workflow platforms. Pipeline marketing for VPs at medtech and healthcare comms companies.

Explore MedTech →

Angle

B2B2C

Vertical SaaS that reaches consumers through business buyers — practices, employers, contractors. Dual-sided funnels, hand-off attribution, channel-conflict management.

Explore B2B2C →

WHO WE'VE HELPED

Trusted by B2B SaaS and tech companies that are scaling

From early-growth B2B SaaS teams to established tech platforms, we’ve built pipeline for companies that need marketing to actually move the number.

5.0

Apteryx

Led UTM framework and end-to-end tracking implementation alongside Bizible/Marketo integration for this cloud-based dental imaging platform, now part of Planet DDS. Reduced cost per opportunity targeting DSOs through PPC, paid social, and CRO.

5.0

Criteria Corp

Optimized paid campaigns for this pre-employment testing platform, lifting conversions by 21% at a flat CPA. Focused on reaching HR teams and talent acquisition leaders mid-evaluation cycle.

5.0

Denticon

Architected UTM strategy and full-funnel tracking infrastructure for this practice management platform, now part of Planet DDS. Partnered on Bizible/Marketo integration to improve cost per opportunity targeting DSOs and multi-location dental groups.

5.0

Direct Source

Built a scalable growth engine for this industrial solutions provider, generating 230% more pipeline and 400%+ growth in closed-won bookings in the competitive LA and Orange County market.

5.0

Dispatch

Assessed new product demand for this fintech platform through a paid social testing framework across UGC and static creative, reaching financial advisors seeking streamlined client data management.

5.0

Emtrain

Built the acquisition engine from scratch for this workplace compliance platform, scaling lead volumes by 850% while cutting CPA by 26%. Targeted HR leaders and compliance teams responsible for culture and ethics.

5.0

Equity Wave Lending

Reduced CPL by 53% while increasing volume by 85% through CRO, driving a 277% pipeline increase with a focus on lead quality.

5.0

Formulytic

Served as the growth partner for this digital agency, scaling paid acquisition across 15+ B2B SaaS clients at Series A–C stage through PPC, paid social, and SEO.

5.0

Genda

Powered a demand engine that filled event booths, drove demo requests, and generated registrations for this construction tech platform. Reached contractors and field service companies through targeted PPC.

5.0

Growth99

More than doubled revenue over two years for this med spa marketing platform while keeping payback flat. Reached medical and aesthetic practices through PPC, paid social, and CRO with full-funnel visibility.

5.0

HireRight

Drove 15x pipeline growth for this background screening platform while reducing cost per MQL by 75% and cost per opportunity by 60%. Reached enterprise HR and compliance buyers through PPC and CRO.

5.0

Icon

Proved out demand gen potential for this senior living technology platform, increasing lead volume by 275% and cutting cost per MQL by 77% through PPC and paid social with full-funnel reporting.

5.0

inVentiv Health

Navigated strict pharma compliance requirements managing paid acquisition for Fortune 100 biotech and pharmaceutical companies, reaching clinical research and commercialization decision-makers through PPC.

5.0

Kareo

A 7+ year partnership managing all digital for this practice management platform, scaling the business from $40M to $100M+ in revenue. Oversaw $1M+/month in spend across PPC, paid social, SEO, and CRO.

5.0

Paradise Awards

Sustained YoY growth for 3+ consecutive years for this custom awards e-commerce brand while holding spend levels and steadily reducing cost per acquisition through PPC.

5.0

Planet DDS

Architected UTM strategy and full-funnel tracking for this cloud dental platform, supporting Bizible integration and improving cost per opportunity targeting dental practices and DSOs through PPC and CRO.

5.0

Quantum Workplace

Sharpened attribution and keyword-level insights for this employee engagement platform, contributing to 11% pipeline growth and 68% YoY new logo growth targeting HR leaders through PPC, paid social, and CRO.

5.0

Rain

Built a scalable growth engine for this financial wellness platform that delivered a 30% efficiency improvement in cost per qualified lead, reaching HR teams and benefits decision-makers through PPC and paid social.

5.0

RingRx

Introduced full-funnel reporting for this HIPAA-compliant phone system, contributing to 25%+ growth in recurring revenue. Reached healthcare practices through PPC and paid social while maintaining acquisition efficiency.

5.0

ServiceTitan

Improved CPA by 33% and grew average deal size by 15% for the leading home services platform, all with spend held flat. Reached HVAC, plumbing, and electrical companies through PPC.

5.0

SMG

Grew qualified leads by 243% and opportunities by 340% for this workplace safety consulting firm while improving pipeline-to-spend efficiency through PPC and paid social.

5.0

Smile Virtual

Transformed unit economics for this virtual dental consultation platform, improving CAC payback from 1x to 5x+ in 12 months and slashing cost per closed deal by over 80% through PPC, paid social, SEO, and CRO.

5.0

Thomson Reuters

Generated 183% growth in qualified lead volume while keeping CPL stable for the former WeComply compliance training platform. Targeted companies needing compliance training and risk mitigation at scale through PPC with full-funnel reporting.

5.0

Trackforce Valiant

Executed global campaigns for this workforce management platform that cut CPL by 77%, grew opportunities by 18%, and increased wins by 33%, delivering a 45% lift in revenue across PPC, paid social, and CRO.

5.0

UpKeep

Drove a 40–50% improvement in cost per PQL for this CMMS platform, powered by a 2x+ lift in conversion rate. Reached maintenance teams and operations managers through efficient PPC campaigns.

5.0

ymarketing

Managed $2M+/month for the flagship UnitedHealth Group account at this full-service agency, taking a full-funnel approach to PPC serving enterprise and mid-sized companies.

5.0

Ytel

Cut cost per MQL by 30% and lifted conversion rate by 24% for this cloud communications platform through a CRO-heavy approach across PPC, paid social, and SEO targeting marketing teams and call centers.

THE PROBLEM

Why your B2B SaaS pipeline isn't growing — even when spend is up

Symptom

Lead volume is up, but your SQL count has been flat for months.

Diagnosis

Campaigns are optimising to form fills — not to the VP-level buyers inside your ICP accounts.

What we do

Rebuild campaign signals around closed-won data so every platform chases SQLs, not submissions.

Symptom

CFO asks which channel influenced last quarter's ARR — you can't answer.

Diagnosis

Platform reports and CRM data live in separate silos — no thread connects ad click to closed-won deal.

What we do

Stitch one attribution view from first touch to closed-won ARR directly inside your CRM.

Symptom

LinkedIn says your campaign is performing. Pipeline says something different.

Diagnosis

Platforms optimise to engagement signals — pulling in practitioners, SMB drift, and low-fit clicks instead of real software buyers.

What we do

Layer firmographic, title, and intent filters so ad spend reaches actual B2B software buying decision-makers.

SERVICES

Performance Marketing for B2B SaaS and Tech Companies

Paid Search

Google Ads targeting the high-intent queries B2B SaaS buyers run when they're actively evaluating solutions.

Paid Social

LinkedIn and Meta campaigns layered by buying title, company size, and technographic fit for your B2B SaaS ICP.

SEO / GEO / AEO

Rank where your B2B SaaS buyers are searching — Google, AI Overviews, ChatGPT, and Perplexity.

CRO

Turn B2B SaaS traffic into booked demos through landing page, form, and funnel conversion testing.

Attribution & Reporting

One stitched view from ad impression through opportunity to closed-won ARR, connected to your CRM.

AI Ready Advertising

First-party data and intent signals that train Performance Max and Advantage+ to target real B2B software buyers.

FAQ

Frequently asked questions about B2B marketing

What does a B2B marketing agency actually do differently than a general agency?

A B2B marketing agency is built around longer evaluation cycles, multi-touch attribution, and the fact that the buyer is a business decision-maker — not a consumer. Where a general agency might optimise for traffic or lead volume, a B2B-focused team like Gawa Growth optimises toward SQLs, pipeline dollars, and CAC payback. That means every campaign, keyword, and landing page is built to reach VP-level and Director-level buyers at fit-tier accounts — not to inflate platform dashboards. For B2B SaaS and tech companies like Kareo, HireRight, Quantum Workplace, and ServiceTitan, that distinction is the difference between marketing that influences ARR and marketing that just burns budget.

What should I look for in a B2B SaaS marketing agency?

Look for a team that can connect ad spend directly to closed-won ARR in your CRM — not one that reports on MQLs and calls it attribution. A strong B2B SaaS marketing agency understands that your buyers are evaluating multiple vendors, that deal cycles stretch across quarters, and that ICP targeting precision matters more than impression volume. They should have specific experience with the channels B2B SaaS buyers use — Google Search, LinkedIn, and increasingly AI-driven discovery — and a track record of improving SQL quality alongside lead volume. Gawa Growth has done exactly that for B2B SaaS companies including Emtrain, Criteria Corp, UpKeep, and Ytel.

Is there a B2B tech marketing agency that understands software and platform businesses?

Yes — and vertical fluency matters more than most marketing teams realize. A B2B tech marketing agency that understands platform and software businesses knows how to write for a technical evaluator, structure Google Ads campaigns around solution-aware queries, and target by tech stack signals on LinkedIn. Gawa Growth has worked with B2B tech companies across workforce software, field service management, communications platforms, and health IT — including Trackforce Valiant, Dispatch, RingRx, and Thomson Reuters. We don't need a category briefing to understand your buyer.

What does a B2B2C marketing agency do and do I need one?

A B2B2C model means you sell software to a business, but that software ultimately serves or engages an end consumer — think platforms in dental, lending, fitness, or service businesses. The marketing challenge is targeting the software buyer at the business without wasting spend on the end consumer they serve. A B2B2C marketing agency has to maintain strict ICP targeting discipline across paid and organic channels while still building enough brand awareness to compete in crowded categories. Gawa Growth has worked with B2B2C platforms including Planet DDS, Denticon, Growth99, and Smile Virtual — companies where blurring that line is expensive.

How does a B2B demand generation agency build pipeline, not just leads?

B2B demand generation that produces pipeline starts by defining what a qualified opportunity actually looks like — company size, industry fit, buying title — and then engineering every campaign to reach that profile. A strong B2B demand generation agency feeds closed-won signals back into ad platforms, segments SEO content by purchase intent, and runs CRO tests measured by demo-to-SQL rate rather than raw conversion volume. At Gawa Growth, we've helped B2B SaaS clients reduce cost-per-lead by 40% in 60 days while increasing SQL volume — by cutting programs chasing volume and doubling down on channels and audiences that convert to opportunities.

What results should I expect from a B2B performance marketing agency?

A B2B performance marketing agency should be accountable to pipeline metrics — not platform metrics. Expect them to report on cost-per-SQL, CAC by channel, pipeline influenced, and closed-won attribution — not impressions, CTR, or MQL volume. Early wins typically come from fixing structural inefficiencies: misaligned audiences, non-converting landing pages, broken attribution, or campaign structures optimised to the wrong signal. Gawa Growth delivered a 40% CPL reduction within 60 days and doubled paid channel revenue for B2B tech clients by treating performance as a funnel metric, not a platform score.

What is a B2B growth marketing agency and how is it different from demand gen?

B2B growth marketing is broader than demand generation — it encompasses how you acquire, convert, and retain revenue across paid, organic, and conversion surfaces simultaneously. Where demand gen often focuses on top-of-funnel volume, a B2B growth marketing agency looks at the full funnel: which channels produce SQLs, which landing pages are killing conversion rates, where CAC is creeping, and where SEO can reduce paid dependency over time. Gawa Growth operates across paid search, paid social, SEO, and CRO together — so when paid plateaus, organic is compounding, and when traffic grows, CRO improvements mean that pipeline scales without proportional spend increases.

How do I find a B2B PPC agency that won't waste budget on the wrong audience?

The biggest failure mode in B2B PPC is optimising for click volume or form fills instead of buyer-fit signals — which means platforms learn to target whoever converts cheapest, not whoever becomes an opportunity. A qualified B2B PPC agency will structure campaigns around high-intent, solution-aware queries, use negative keyword lists to filter out non-buyer traffic, and feed CRM outcome data back into bidding algorithms. Gawa Growth manages Google Ads — search, display, and shopping — specifically for B2B SaaS and tech companies, and we measure every campaign against pipeline contribution, not platform quality scores. B2B SaaS companies like Rain, Icon, and Formulytic have worked with us to rebuild paid programs around revenue, not volume.

Does a B2B SEO agency work for SaaS companies with long sales cycles?

Yes — and B2B SEO is particularly high-leverage for SaaS companies precisely because buyers research extensively before engaging sales. A B2B SEO agency that understands SaaS will target high-intent, solution-aware keywords rather than broad informational terms, build topical authority in the category your ICP searches, and optimize for AI-driven discovery surfaces including Google's AI Overviews, ChatGPT, and Perplexity. Gawa Growth has achieved high-intent keyword rankings for B2B SaaS clients within four months — because we sequence content and technical work to match how software buyers actually research and evaluate solutions.

What is the best B2B marketing agency for SaaS companies?

The best B2B marketing agency for a SaaS company is one that treats pipeline and ARR as the only metrics that matter — and can prove it with CRM-connected attribution, not platform reports. They should have direct experience with SaaS-specific challenges: high CAC, long evaluation windows, ICP targeting precision on LinkedIn and Google, and SEO programs that compound over time rather than spike and decay. Gawa Growth is a B2B marketing partner built specifically around these constraints — we've worked with SaaS companies including HireRight, UpKeep, Quantum Workplace, Criteria Corp, Kareo, and Planet DDS, and we measure every engagement against the metrics a VP of Marketing or CMO is held to: SQL volume, CAC payback, and pipeline-to-ARR conversion.

Ready to turn your B2B marketing spend into qualified pipeline?

Book a free strategy call and we’ll show you exactly where your funnel is breaking down — no pitch, just a clear diagnosis. We respond within one business day.

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