Pains
The pain library
Your pain. Our fix.
A library of the pains B2B SaaS teams hire us to fix. Every pain links to a dedicated page with the symptoms, the diagnosis, and the exact stack we bring to it.
The playbook index
The pains we fix.
Filter by category to narrow in, or click any card to read its playbook.
All 8 Money & ROI 2 Growth 2 Leads & Funnel 2 Sales ↔ Marketing 1 Content & SEO 1
Leads & Funnel
Lead quality is poor
Sales quietly ignores 40% of what marketing hands over. Volume looks fine, pipeline doesn't. The fix is upstream at the channel and targeting layer.
Read this pain
Growth
Growth has stalled
ARR flat for three quarters. Paid channels miss CAC. Every QBR ends with "we need a new channel" and nobody has one.
Read this pain
Sales ↔ Marketing
MQLs are up but pipeline isn't
Marketing hits their number. Sales misses theirs. The break is at the handoff — scoring, routing, or SLAs — not lead volume.
Read this pain
Money & ROI
CAC is bleeding
Blended CAC climbing 20-40% year-over-year. Payback stretched past 18 months. Paid channels that used to hit CAC targets now miss every month.
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Leads & Funnel
Conversions are dead
Traffic keeps coming. The form keeps not filling out. Bounce rates rising while demo-to-close drops quarter-over-quarter.
Read this pain
Money & ROI
Paid is flying blind
Platform dashboards look fine. The CFO's question has no answer. Google, LinkedIn, and the CRM each tell a different story about ROI.
Read this pain
Content & SEO
Missing from AI search
Ranking on Google but invisible in ChatGPT, Perplexity, and AI Overviews. 30-40% of buyer research now starts in AI — and skips you.
Read this pain
Growth
Paid is capped
Doubling paid spend halves efficiency. Audiences saturated, creative fatigue setting in. The next dollar costs more than the last one converted for.
Read this pain
No pains match that filter.
Name the pain. We'll quote the cost.
Transparent pricing by engagement — no pitch deck, no mandatory discovery call. Just what it costs to fix the pain, itemized.
See pricing