Missing From AI Search — Gawa Growth
Pain · B2B SaaS
Missing from AI search.
ChatGPT, Perplexity, Claude, and Google's AI Overviews now capture 30-40% of buyer research before it ever reaches your website. If you're not being cited by name in those answers, you're losing deals before you even enter the consideration set. We optimize your content and structured data for Generative Engine Optimization — so AI recommends you by name, not just your category.
Trusted by industry leaders
Agencies and in-house teams across B2B SaaS, HR Tech, Healthcare, and vertical SaaS trust Gawa with their growth programs.
The symptoms
Does this sound familiar?
If 3 or more of these describe your current state, you're invisible in the channel where the most engaged B2B SaaS buyers now start. The shape: you rank on Google, and you're nowhere in AI.
Symptom 01
Ranking page 1 on Google for target keywords but not cited in ChatGPT answers.
Symptom 02
Competitors showing up in Perplexity results for queries you dominate on Google.
Symptom 03
Google's AI Overviews surface your competitors' content, not yours.
Symptom 04
Organic traffic slowly declining as AI search reduces click-throughs to websites.
Symptom 05
Brand-name queries in ChatGPT return generic category answers without naming you.
Symptom 06
Your FAQ and how-to content isn't getting pulled into AI-generated responses.
Why it happens
AI rarely skips a brand for one reason.
Being missing from AI search is almost always a structured-data plus content-pattern problem. LLMs favor sources they can cite confidently — specific, structured, authoritative, well-attributed. The fix is rebuilding your content to match what they're actually looking for.
The usual suspects we look at
Content missing schema markup (FAQPage, HowTo, Article, Organization).
Answers buried in walls of text — LLMs prefer extractable statements.
No clear attribution — brand name and author don't appear near key claims.
Content answers category questions generically instead of vendor-specifically.
Weak internal linking — LLMs can't map topic authority across your site.
No presence on third-party sources LLMs trust (industry pubs, directories, G2).
LLMs cite what they can trust and extract cleanly. Your content has to be written for Google and the answer engines simultaneously.
How we solve it
The stack we bring to get you found in AI.
Every engagement starts with an AI-citation audit. The exact mix depends on what we find — but these are the capabilities we pull from.
GEO / AEO Strategy
Generative Engine Optimization audit: which AI engines cite you today, which cite competitors for your keywords, and what content gaps cause the misses. Roadmap sequenced to the highest-impact fixes first.
Schema & Structured Data
Deploy FAQPage, HowTo, Article, and Organization schema so LLMs can extract authoritative answers cleanly. Structured data is the single biggest lever for AI citation frequency.
Extraction-Ready Content Rewrites
Rewrite high-intent pages into extractable Q&A blocks with clear attribution, specific claims, and named examples. Walls of text get broken into citations LLMs can confidently pull.
SEO & Content
Keyword and topic strategy built for dual-optimization — ranking on Google and being cited by AI. Internal linking patterns that build topic authority LLMs can map.
Digital PR & Third-Party Placements
Earn mentions on sources LLMs trust — industry publications, G2, Clutch, trusted directories. LLMs weigh third-party corroboration heavily when deciding who to cite.
Attribution & Downfunnel Signals
Track AI-referred traffic in GA4 (separate referrer sources for chatgpt.com, perplexity.ai, etc.) so you can measure the engagement quality and conversion rate of AI-sourced visitors.
Client proof
B2B SaaS companies we've partnered with.
A sample of the teams we've worked with. Scroll to see more.
Led UTM framework and end-to-end tracking implementation alongside Bizible/Marketo integration for this cloud-based dental imaging platform, now part of Planet DDS. Reduced cost pe
Tim Tyrell-Smith→
CMO
Grew this party rental brand to #1 in competitive local markets, driving consistent YoY gains for 3+ years running. Families, schools, and event planners now find them first throug
Kevin Rathburn→
Owner
Optimized paid campaigns for this pre-employment testing platform, lifting conversions by 21% at a flat CPA. Focused on reaching HR teams and talent acquisition leaders mid-evaluat
Nelson Kim→
VP of Marketing
Architected UTM strategy and full-funnel tracking infrastructure for this practice management platform, now part of Planet DDS. Partnered on Bizible/Marketo integration to improve
Tim Tyrell-Smith→
CMO
Built a scalable growth engine for this industrial solutions provider, generating 230% more pipeline and 400%+ growth in closed-won bookings in the competitive LA and Orange County
Jake Young→
Head of Marketing
Assessed new product demand for this fintech platform through a paid social testing framework across UGC and static creative, reaching financial advisors seeking streamlined client
Madalyn Armijo→
COO
Built the acquisition engine from scratch for this workplace compliance platform, scaling lead volumes by 850% while cutting CPA by 26%. Targeted HR leaders and compliance teams re
Jeffrey Frankel→
VP of Marketing
Cut cost per lead by 30% for this residential solar installer through automated bidding, while CRO tests delivered 50%+ conversion rate improvements targeting homeowners across Sou
Terrance Kim→
COO
Served as the growth partner for this digital agency, scaling paid acquisition across 15+ B2B SaaS clients at Series A–C stage through PPC, paid social, and SEO.
Chris Boulas→
CEO
Dominated the Los Angeles junk removal market with #1 organic rankings and a 30% improvement in CPA. Drove steady bookings from homeowners, property managers, and local businesses
Kevin Rathburn→
Owner
Powered a demand engine that filled event booths, drove demo requests, and generated registrations for this construction tech platform. Reached contractors and field service compan
Chere Lucett→
VP of Growth
More than doubled revenue over two years for this med spa marketing platform while keeping payback flat. Reached medical and aesthetic practices through PPC, paid social, and CRO w
John Debrincat→
VP of Marketing
Drove 15x pipeline growth for this background screening platform while reducing cost per MQL by 75% and cost per opportunity by 60%. Reached enterprise HR and compliance buyers thr
Heather Baclawski→
Director of Demand Generation
Proved out demand gen potential for this senior living technology platform, increasing lead volume by 275% and cutting cost per MQL by 77% through PPC and paid social with full-fun
Meredith Wentworth→
Director of Marketing
Navigated strict pharma compliance requirements managing paid acquisition for Fortune 100 biotech and pharmaceutical companies, reaching clinical research and commercialization dec
Craig Prentiss→
Director of SEM
A 7+ year partnership managing all digital for this practice management platform, scaling the business from $40M to $100M+ in revenue. Oversaw $1M+/month in spend across PPC, paid
John Debrincat→
VP of Demand Generation
Slashed CPA by 74% while growing revenue by 103% for this kava-based wellness brand. Reached health-conscious consumers exploring natural relaxation alternatives through PPC and pa
Chere Lucett→
CMO
Ran multi-channel recruiting campaigns for this mobile gaming studio, attracting qualified engineering, developer, and technical candidates for highly specialized roles through PPC
Natasha Dressler→
PR & Marketing
Created a profitable paid acquisition engine from scratch across search, shopping, and social, building a scalable foundation for long-term growth.
Mark Iveson→
PresidentLed UTM framework and end-to-end tracking implementation alongside Bizible/Marketo integration for this cloud-based dental imaging platform, now part of Planet DDS. Reduced cost pe
Tim Tyrell-Smith→
CMOGrew this party rental brand to #1 in competitive local markets, driving consistent YoY gains for 3+ years running. Families, schools, and event planners now find them first throug
Kevin Rathburn→
OwnerOptimized paid campaigns for this pre-employment testing platform, lifting conversions by 21% at a flat CPA. Focused on reaching HR teams and talent acquisition leaders mid-evaluat
Nelson Kim→
VP of MarketingArchitected UTM strategy and full-funnel tracking infrastructure for this practice management platform, now part of Planet DDS. Partnered on Bizible/Marketo integration to improve
Tim Tyrell-Smith→
CMOBuilt a scalable growth engine for this industrial solutions provider, generating 230% more pipeline and 400%+ growth in closed-won bookings in the competitive LA and Orange County
Jake Young→
Head of MarketingAssessed new product demand for this fintech platform through a paid social testing framework across UGC and static creative, reaching financial advisors seeking streamlined client
Madalyn Armijo→
COOBuilt the acquisition engine from scratch for this workplace compliance platform, scaling lead volumes by 850% while cutting CPA by 26%. Targeted HR leaders and compliance teams re
Jeffrey Frankel→
VP of MarketingCut cost per lead by 30% for this residential solar installer through automated bidding, while CRO tests delivered 50%+ conversion rate improvements targeting homeowners across Sou
Terrance Kim→
COOServed as the growth partner for this digital agency, scaling paid acquisition across 15+ B2B SaaS clients at Series A–C stage through PPC, paid social, and SEO.
Chris Boulas→
CEODominated the Los Angeles junk removal market with #1 organic rankings and a 30% improvement in CPA. Drove steady bookings from homeowners, property managers, and local businesses
Kevin Rathburn→
OwnerPowered a demand engine that filled event booths, drove demo requests, and generated registrations for this construction tech platform. Reached contractors and field service compan
Chere Lucett→
VP of GrowthMore than doubled revenue over two years for this med spa marketing platform while keeping payback flat. Reached medical and aesthetic practices through PPC, paid social, and CRO w
John Debrincat→
VP of MarketingDrove 15x pipeline growth for this background screening platform while reducing cost per MQL by 75% and cost per opportunity by 60%. Reached enterprise HR and compliance buyers thr
Heather Baclawski→
Director of Demand GenerationProved out demand gen potential for this senior living technology platform, increasing lead volume by 275% and cutting cost per MQL by 77% through PPC and paid social with full-fun
Meredith Wentworth→
Director of MarketingNavigated strict pharma compliance requirements managing paid acquisition for Fortune 100 biotech and pharmaceutical companies, reaching clinical research and commercialization dec
Craig Prentiss→
Director of SEMA 7+ year partnership managing all digital for this practice management platform, scaling the business from $40M to $100M+ in revenue. Oversaw $1M+/month in spend across PPC, paid
John Debrincat→
VP of Demand GenerationSlashed CPA by 74% while growing revenue by 103% for this kava-based wellness brand. Reached health-conscious consumers exploring natural relaxation alternatives through PPC and pa
Chere Lucett→
CMORan multi-channel recruiting campaigns for this mobile gaming studio, attracting qualified engineering, developer, and technical candidates for highly specialized roles through PPC
Natasha Dressler→
PR & MarketingCreated a profitable paid acquisition engine from scratch across search, shopping, and social, building a scalable foundation for long-term growth.
Mark Iveson→
President
Led go-to-market digital strategy for this autism screening platform, testing target market behaviors and generating cross-channel insights across PPC and paid social targeting par
Dave Justus→
Founder & CEO
Integrated PPC, paid social, SEO, CRO, and marketing automation into a unified demand gen engine for this custom merchandise company, driving scalable pipeline from brands needing
Easton Jones→
Owner
Sustained YoY growth for 3+ consecutive years for this custom awards e-commerce brand while holding spend levels and steadily reducing cost per acquisition through PPC.
Robby Richards→
Owner
A decade-long partnership helping this electrical contractor scale into higher-value commercial projects. Led paid media, SEO, and CRO targeting both residential homeowners and com
Todd Penna→
President
Architected UTM strategy and full-funnel tracking for this cloud dental platform, supporting Bizible integration and improving cost per opportunity targeting dental practices and D
Tim Tyrell-Smith→
CMO
Sharpened attribution and keyword-level insights for this employee engagement platform, contributing to 11% pipeline growth and 68% YoY new logo growth targeting HR leaders through
Jeffrey Mills→
CRO
Built a scalable growth engine for this financial wellness platform that delivered a 30% efficiency improvement in cost per qualified lead, reaching HR teams and benefits decision-
Emily Novosel→
Head of Marketing
Introduced full-funnel reporting for this HIPAA-compliant phone system, contributing to 25%+ growth in recurring revenue. Reached healthcare practices through PPC and paid social w
Paige McReynolds→
Head of Marketing
Improved CPA by 33% and grew average deal size by 15% for the leading home services platform, all with spend held flat. Reached HVAC, plumbing, and electrical companies through PPC
Terrance Kim→
Head of Marketing
Grew qualified leads by 243% and opportunities by 340% for this workplace safety consulting firm while improving pipeline-to-spend efficiency through PPC and paid social.
Daniel Scott→
Director of Marketing
Transformed unit economics for this virtual dental consultation platform, improving CAC payback from 1x to 5x+ in 12 months and slashing cost per closed deal by over 80% through PP
John Debrincat→
VP of Marketing
Generated 183% growth in qualified lead volume while keeping CPL stable for the former WeComply compliance training platform. Targeted companies needing compliance training and ris
Jeffrey Frankel→
VP of Marketing
Executed global campaigns for this workforce management platform that cut CPL by 77%, grew opportunities by 18%, and increased wins by 33%, delivering a 45% lift in revenue across
John Debrincat→
VP of Marketing
Drove a 40–50% improvement in cost per PQL for this CMMS platform, powered by a 2x+ lift in conversion rate. Reached maintenance teams and operations managers through efficient PPC
Nelson Kim→
VP of Marketing
Grew qualified leads by 27% for this luxury goods marketplace while maintaining spend and efficiency, targeting high-end consumers through PPC and SEO.
Steve Miklashevskiy→
Head of Marketing
Managed $2M+/month for the flagship UnitedHealth Group account at this full-service agency, taking a full-funnel approach to PPC serving enterprise and mid-sized companies.
Brian Yun→
COO
Cut cost per MQL by 30% and lifted conversion rate by 24% for this cloud communications platform through a CRO-heavy approach across PPC, paid social, and SEO targeting marketing t
Terrance Kim→
Director of Demand Generation
Reduced CPL by 53% while increasing volume by 85% through CRO, driving a 277% pipeline increase with a focus on lead quality.
Jack Suddarth→
PresidentLed go-to-market digital strategy for this autism screening platform, testing target market behaviors and generating cross-channel insights across PPC and paid social targeting par
Dave Justus→
Founder & CEOIntegrated PPC, paid social, SEO, CRO, and marketing automation into a unified demand gen engine for this custom merchandise company, driving scalable pipeline from brands needing
Easton Jones→
OwnerSustained YoY growth for 3+ consecutive years for this custom awards e-commerce brand while holding spend levels and steadily reducing cost per acquisition through PPC.
Robby Richards→
OwnerA decade-long partnership helping this electrical contractor scale into higher-value commercial projects. Led paid media, SEO, and CRO targeting both residential homeowners and com
Todd Penna→
PresidentArchitected UTM strategy and full-funnel tracking for this cloud dental platform, supporting Bizible integration and improving cost per opportunity targeting dental practices and D
Tim Tyrell-Smith→
CMOSharpened attribution and keyword-level insights for this employee engagement platform, contributing to 11% pipeline growth and 68% YoY new logo growth targeting HR leaders through
Jeffrey Mills→
CROBuilt a scalable growth engine for this financial wellness platform that delivered a 30% efficiency improvement in cost per qualified lead, reaching HR teams and benefits decision-
Emily Novosel→
Head of MarketingIntroduced full-funnel reporting for this HIPAA-compliant phone system, contributing to 25%+ growth in recurring revenue. Reached healthcare practices through PPC and paid social w
Paige McReynolds→
Head of MarketingImproved CPA by 33% and grew average deal size by 15% for the leading home services platform, all with spend held flat. Reached HVAC, plumbing, and electrical companies through PPC
Terrance Kim→
Head of MarketingGrew qualified leads by 243% and opportunities by 340% for this workplace safety consulting firm while improving pipeline-to-spend efficiency through PPC and paid social.
Daniel Scott→
Director of MarketingTransformed unit economics for this virtual dental consultation platform, improving CAC payback from 1x to 5x+ in 12 months and slashing cost per closed deal by over 80% through PP
John Debrincat→
VP of MarketingGenerated 183% growth in qualified lead volume while keeping CPL stable for the former WeComply compliance training platform. Targeted companies needing compliance training and ris
Jeffrey Frankel→
VP of MarketingExecuted global campaigns for this workforce management platform that cut CPL by 77%, grew opportunities by 18%, and increased wins by 33%, delivering a 45% lift in revenue across
John Debrincat→
VP of MarketingDrove a 40–50% improvement in cost per PQL for this CMMS platform, powered by a 2x+ lift in conversion rate. Reached maintenance teams and operations managers through efficient PPC
Nelson Kim→
VP of MarketingGrew qualified leads by 27% for this luxury goods marketplace while maintaining spend and efficiency, targeting high-end consumers through PPC and SEO.
Steve Miklashevskiy→
Head of MarketingManaged $2M+/month for the flagship UnitedHealth Group account at this full-service agency, taking a full-funnel approach to PPC serving enterprise and mid-sized companies.
Brian Yun→
COOCut cost per MQL by 30% and lifted conversion rate by 24% for this cloud communications platform through a CRO-heavy approach across PPC, paid social, and SEO targeting marketing t
Terrance Kim→
Director of Demand GenerationReduced CPL by 53% while increasing volume by 85% through CRO, driving a 277% pipeline increase with a focus on lead quality.
Jack Suddarth→
PresidentFrequently asked
Questions B2B SaaS teams ask about AI search.
How do I get my B2B SaaS brand cited in ChatGPT?
Three things compounding: structured schema (FAQPage, HowTo, Article) on your most important pages; extraction-ready content rewrites that break walls of text into clear Q&A blocks with named attribution; and third-party presence (G2, industry publications, directories) since LLMs weigh corroboration. First citations typically appear within 60-90 days.
What is Generative Engine Optimization (GEO)?
GEO is optimization for AI answer engines — ChatGPT, Perplexity, Claude, Google AI Overviews — analogous to SEO for search engines. Instead of ranking for clicks, you're optimizing to be the source LLMs cite when generating answers. Different signals matter: structured data, extractable claims, and third-party trust corroboration beat raw backlink volume.
How do I optimize content for Google AI Overviews?
AI Overviews pull from content that already ranks well organically but is structured for extraction. The formula: direct-answer paragraph at the top of the relevant section, schema-marked FAQ blocks, clear hierarchy with H2/H3 matching query intent. Pages that already rank in positions 1-5 convert to Overviews citations the fastest.
Why are my competitors showing up in AI search but I'm not?
Usually one of two reasons. Either their content has cleaner structured data (schema, attribution, extractable answers) than yours, or they have more third-party trust signals (reviews on G2/Clutch, mentions in trade pubs) that LLMs weight when deciding who to cite. We audit both in week one.
What schema markup matters most for AI search?
FAQPage for question-answer content (huge lift on AI citations). Article + Author + Organization for authority signals. HowTo for process / step content. Product and Review schema if you have reviews. Deploy in this order — FAQPage alone typically drives a 2-3x citation lift in 60 days.
How do I track traffic from ChatGPT and Perplexity?
GA4 reports chatgpt.com and perplexity.ai as referrer sources when users click through from AI responses. Create a custom segment for AI referrers and compare engagement metrics — time-on-page, scroll depth, conversion rate. AI-sourced traffic usually shows 30-50% higher engagement than paid.
Is traditional SEO still worth it if AI search is taking over?
Yes — AI engines rank pages they cite in large part on traditional SEO signals (authority, relevance, freshness). The pages that get cited in ChatGPT and AI Overviews are overwhelmingly pages that already rank well on Google. Traditional SEO is now the foundation layer for GEO.
How long does it take to get cited by AI search engines?
Schema deployments show up in AI responses within 30-60 days. Content rewrites compound over 60-120 days as LLMs re-crawl and re-index. Third-party trust signals (G2, pubs) are the slowest — 90-180 days to impact citation frequency. Most clients see first named citations inside 60 days.
Name the pain. We'll quote the cost.
Transparent pricing by engagement — no pitch deck, no mandatory discovery call. Just what it costs to fix the pain, itemized.
See pricing