A solar marketing agency like Gawa Growth focuses on getting your phone to ring with homeowners who are ready to schedule a consult — not just generating website traffic. We do that by putting you in the Google Map Pack, the LSA Google Guaranteed slot, and on Yelp where local buyers are actively comparing installers. Every campaign is built around call volume and booked installs, not impressions or click reports. We track attribution from the first search click all the way through to a signed install so you always know what's working.

For most residential solar installers, the fastest path to more booked jobs is owning the top-3 Map Pack position and the Google Guaranteed LSA slot simultaneously — those two placements control who gets the call when someone searches 'solar installer near me.' Beyond that, Yelp paid placement matters in most metros because high-ticket homeowners still research there before calling anyone. Paid social on Meta helps you stay in front of homeowners who visited your site but didn't call yet, especially during the 30–90 day research window typical of solar purchases. The key is measuring every dollar against booked install revenue, not clicks.

Third-party lead generation vendors sell the same homeowner's information to five or six installers at once, which drives up competition and drives down your close rate. Inbound marketing — Map Pack ranking, LSA, and Yelp — puts your phone number in front of homeowners who searched specifically for you or a solar installer in their area and chose to call. That call is exclusively yours. At Gawa Growth, we build the inbound engine so you own your calls and can measure cost per booked install rather than paying per shared lead with unknown quality.

The Map Pack is driven by four main factors: Google Business Profile completeness and health, citation consistency across the web, proximity to the searcher, and organic review signals that build your local authority. Most solar installers are missing on at least two of these — incomplete GBP categories, inconsistent NAP data across directories, or no local schema markup on their site. We audit all of it and fix what's dragging your ranking down. Consistent work on GBP and citations typically moves installers into the top-3 Map Pack within 60 to 90 days for their primary service area keywords.

Local Services Ads, also called Google Guaranteed, is the row of verified business listings that appears above standard Google Ads at the very top of the search results page. You pay per lead, not per click, and Google verifies your license and insurance before showing your badge — which homeowners trust for a $15K–$50K purchase decision. For solar installers, the Google Guaranteed badge is a significant credibility signal during the homeowner's research phase. We handle LSA setup, verification, bid management, and dispute resolution so you pay for real calls, not irrelevant ones.

You can set up LSA yourself, but most solar installers lose money on it without active management because Google's automated bidding tends to broaden match over time, sending calls about services you don't offer or areas outside your service zone. We manage your LSA bids daily, dispute unqualified leads, and keep your Google Guaranteed verification current so you're always eligible for the top slot. The goal is to drive your cost per booked consult down over time — which requires hands-on optimization, not set-it-and-forget-it.